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Best PR Firms
2022

The Best PR Firms
Here Are The Top PR Firms
SpLAsh PR Agency

SpLAsh PR Agency

SplashPR Agency is a full-service public relations and marketing company serving clients from its office in Santa Monica. The company's employees have experience developing their client's unique message, maintaining relationships with social media influencers, planning and coordinating special events, and managing reputations on online review websites. They also offer assistance with web design and development, as well as SEO. Past and current clients include Barnes International Realty, Lilly's French Cafe & Bar, and Globe Theater Los Angeles.

Santa Monica, CA 90401

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White Bear Public Relations

White Bear Public Relations

White Bear Public Relations is a Los Angeles-based public relations firm for the film, music, television, and interactive entertainment industries. It primarily works with composers as well as songwriters, video game creators, record labels, entertainment organizations, and music and film festival organizers. The agency uses its strong industry network to connect clients to key outlets, including journalists, event coordinators, and entertainment executives. White Bear Public Relations creates targeted campaigns that start conversations, build momentum, and boost awareness. It also handles special events planning and promotions.

Los Angeles, CA 90028

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Reputation Management Consultants

Reputation Management Consultants

Reputation Management Consultants is a reputation management and strategic communications PR firm that specializes in building and protecting brands in the media and online. The firm utilizes its award-winning technology, seasoned specialists, and time-tested strategies to help businesses protect and grow credibility in the marketplace. It offers nearly two decades of reputation management and public relations expertise and holds a stellar track record for exceeding client expectations. Reputation Management Consultants has been showcased by CNN, The Wall Street Journal, and Business Insider.

Los Angeles, CA

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Lucid Public Relations

Lucid Public Relations

Lucid Public Relations is a full-service public relations firm based in Los Angeles and New York, providing services in media relations, crisis management, public affairs, and media training. It works with clients in strategizing and implementing innovative and engaging publicity campaigns, cultivating and maintaining relationships with local and national media contacts, providing media training, and offering counsel and strategy for crisis management. It also functions as the spokesperson for crisis management and communication.

Los Angeles, CA 90066

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Berbay Marketing & PR

Berbay Marketing & PR

Berbay Marketing & Public Relations creates the visibility and credibility that fuels revenue growth for law, real estate, and financial firms. For 25 years, it has implemented results-driven marketing and public relations solutions for its clients so that they can concentrate on what they do best – run their firms and businesses. By repackaging public relations content, the team can get brands in front of additional prospective clients and referral sources while extending the shelf life of their news.

Los Angeles, CA 90025

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Loaded Media

Loaded Media

Loaded Media offers a wide selection of PR services in Los Angeles and nearby areas. It has various types of monthly packages to help entrepreneurs promote their organizations. The company provides social media and Wikipedia consultation, publicist representation, and article creation. Its professionals perform Google developer search integration, website backlinking, SEM tracking, and on-page SEO management to improve Google search rankings. They handle audience development and in-depth analytics tasks. Loaded Media has been in operation since 2021.

Los Angeles, CA

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Brenton Way

Brenton Way

Brenton Way is a full-service digital marketing agency in Los Angeles that helps start-ups and midsize companies scale their growth. The company plans and executes unique marketing strategies for both short-term and long-term success. Services include search engine optimization, paid media, content creation, and lead outreach. The agency also offers digital PR, social media, and conversion optimization services. Clients include Cold Rolled Ice Cream, Docupace Technologies, Shep Travel, and GreenMed.

Woodland Hills, CA

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Greenleaf + Associates

Greenleaf + Associates

Greenleaf & Associates is a boutique public relations and marketing agency dedicated to delivering premium service with a personalized approach. It specializes in promoting businesses, the entertainment and consumer goods/services industries, and non-profit causes/organizations. G+A has represented a wide range of high-profile clients, including Eastman Kodak Company, General Motors, Hollywood Video, DreamWorks, Paramount, Warner Bros., Universal, FOX Television, Hallmark Entertainment, Showtime Networks, Smithsonian Networks, Academy of Magical Arts/Magic Castle, Laugh Factory, Make-A-Wish Foundation, National Eating Disorders Association, Easterseals, Cesar Chavez Foundation, and L.A. Regional Food Bank.

Los Angeles, CA 90039

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The Brand Agency

The Brand Agency

The Brand Agency is a full-service entertainment marketing and public relations firm located in Los Angeles. Its team of PR experts specializes in corporate communications, media relations and brand strategy, special events, VIP programs, talent procurement, strategic partnerships, showroom services, and image and crisis management. The Brand Agency adheres to its mission of communicating the value of its clients’ brands to the right audiences with authenticity. With the most effective and modern tactics, The Brand Agency meets business objectives and surpasses its clients' goals.

West Hollywood, CA 90069

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PondelWilkinson Inc.

PondelWilkinson Inc.

PondelWilkinson Inc. is a Woodland Hills-based strategic public relations and investor relations consultancy that has been serving publicly-traded and privately-owned companies nationally since 1968. The firm’s team also offers its communications support to organizations and individuals facing a wide range of crises. PondelWilkinson Inc.'s clients principally include middle-market companies in five sectors: technology, consumer, healthcare, financial services, and industrial.

Thousand Oaks, CA 91361

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Expert Answers To Common Questions:

  1. What is public relations?
  2. What is a PR firm?
  3. What does a PR firm do?
  4. What is public relations in marketing?
  5. Do I need to give my PR company a 1099?
Q: What is public relations?
A:
Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.
Q: What is a PR firm?
A:

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning
Q: What does a PR firm do?
A:

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

Q: What is public relations in marketing?
A:
Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.
Q: Do I need to give my PR company a 1099?
A:
Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.