Best Marketing Consultants 2022
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DeSoto & State Communications
DeSoto & State Communications is a communications and marketing firm that provides marketing consulting services to help businesses refine their advertising and outreach strategies. This firm has significant experience with public relations and can also strategize marketing efforts in the wake of crises. DeSoto & State Communications conducts multimedia outreach to help clients expand the channels they're using to market themselves. As part of this, it offers comprehensive social media engagement and strategy services.
Expertek Cyber Solutions, Inc.
Expertek Cyber Solutions Inc. is a leading provider of Web Design & Development, Search Engine Optimization, Social Media Marketing and Business Process Outsourcing (BPO) solutions. We not only build solutions for our customers but rather build a functional solution which is aligned to maximize operational efficiencies that means more online business.
Solid Digital
Solid Digital is a full-service digital agency that provides digital consulting, web design, application development, and digital marketing services to businesses throughout Chicagoland. Its specialties include digital growth, strategic planning, digital marketing, UI/UX design, web design, and app development. Its marketing team focuses on building relationships, innovating strategies, and producing long term growth for its clients. Previous clients recommend Solid Digital's team for its ability to manage projects with enthusiasm from the beginning to the end.
Bettie Bomb
Bettie Bomb is a PR and marketing firm located in Chicago. Its marketing consultants and co-owners, Rebecca Kussmann and Laura Collins, have more than three decades of combined experience in marketing and PR. Emphasizing a collaborative approach, they assist clients in establishing their brand messaging, creating brand assets and press releases, and organizing photo or video shoots. Bettie Bomb's services include social media strategy, marketing, and management, as well as sponsorships, event planning, and digital and influencer marketing.
Brainchild Studios
Brainchild Studios is a digital content marketing and website creation agency that specializes in brands that target millennial mothers and nonprofits that support women and girls. They primarily work with both local and national small and medium-sized businesses. The teams based in Chicago and Milwaukee assist clients with strategic business consulting, customer research, digital content strategies, execution of marketing campaigns, and website creation. They also offer a brand control workshop identifying the client's primary mission, vision, values, goals, audience, and services.
Retailbound
RetailBound is a global full-service retail marketing and consulting company in Chicago that has catered to more than 3,000 clients from various industries since 2008. The company assists clients that seek to drive awareness through its product strategy consulting. Its team of retail professionals is equipped in sales, merchandising, marketing, and brand awareness. Moreover, its team guides clients in handling tools available in Amazon. RetailBound has networked with numerous companies such as Target, Walmart, and Best Buy.
Simple Truth
Simple Truth is a marketing consultancy that assists B2B, B2C, and nonprofit organizations with engaging audiences in the Chicagoland area. Its specialties include branding, research, customer communications, employee engagement, email marketing, social media and website design, advertising, and messaging strategy. The company's team possesses experience and passion in reaching tough audiences and breaking down a client's problems. Simple Truth's past clients include Allstate, Northern Illinois University, and Choose Chigaco.
EM Search Consulting
EM Search Consulting is an ROI-focused, digital marketing firm that has dutifully served Chicagoland since 2012. The members of the agency aim to become a client's long-term team of consultants, and work hard to increase a brand's visibility and growth. The firm's services include social media advertising, website design, PPC advertising, SEO, content creation, video production, and website security management. EM Search Consulting proudly serves over 150 local, regional, and national businesses.
UPRISE Management
UPRISE Management is a marketing services company that caters to the digital advertising needs of clients in Chicago. The agency provides general advertising services such as strategic consulting, talent management, public relations, and content creation. It also handles social media marketing matters aimed at growing the presence of clients through various digital channels. Other services include SEO and SEM processes as well as Instagram and Twitter verification support. UPRISE Management's services have helped brands like Motorola and other companies in the lifestyle, hospitality, and tech industries.
Forward Progress
Forward Progress is a Chicago-based marketing consultancy that offers digital marketing solutions to clients looking to take their business online. The company specializes in assisting organizations with social influencer marketing, digital marketing campaigns, social media and content marketing, website development and landing pages, and coaching and training. The agency's training courses teach marketing teams how to increase sales, generate referrals, build the brand's culture, and increase the business's community.
Northcutt
Northcutt is a digital marketing firm that specializes in growing cloud, enterprise, and e-commerce revenue for clients in Chicago. It has several marketing teams that each consists of four specialists who assist clients with strategy development, content creation, audience engagement and management, and increasing brand exposure. Its teams focus on using data to drive their strategy, offer full transparency over their process, and possess great knowledge in SEO. Previous clients have praised Northcutt for its clear results and flexibility.
50,000feet, Inc.
50,000feet, Inc. is a brand consultancy and creative agency that provides marketing strategy, design, and technology services to clients globally. The Chicago-based company treats marketing consultancy as a means of strategic positioning. By taking a step back to review the business's objectives and current standing, the firm can give clients insight into achieving further growth and opportunities. Its consulting services include market research, content strategy, product marketing, communications planning, and campaign development.
Innovaxis Marketing Consulting
Innovaxis Marketing Consulting is a B2B marketing consultancy located in Chicago that assists with creating and executing marketing strategies for local and out-of-state clients. Its services include email and direct marketing campaigns, PPC, and primary market research along with beta testing, social media, and product launches. The company also offers marketing audits as well as a customized program to ignite B2B opportunities. Innovaxis Marketing Consulting has experience in working with the manufacturing and packaging industries.
CBD Marketing
CBD Marketing is a marketing consultancy located in Illinois that specializes in hosting training sessions that strengthen the members of an organization's team. These sessions include topics such as brand and business strategy, content development, public relations, and social media. All of the session topics are customized to suit the client's business and creative vision. Other services include an analysis of the existing marketing strategies, content marketing, digital and mobile development, and media planning and buying.
Verve Marketing Group
Verve Marketing Group is a Chicago-area strategic marketing firm that specializes in brand strategy, website development, digital and print communications, and marketing strategy consulting. Services include creating branded content, email marketing, web advertising, retargeting, search marketing, and managing B2B lead generation campaigns. Its team consists of strategic marketers and professionals that have an eye for detail along with a creative streak. Verve Marketing Group, Inc. was named a Top Illinois Digital Marketing Agency by DesignRush in 2018.
Expert Answers To Common Questions:
- What is a marketing consultant?
- What is a marketing agency?
- How much is a marketing consultant?
- What training is needed for marketing?
- What is a digital marketing agency?
- What does a full-service marketing agency do?
- What is a social media marketing agency?
- What is an email marketing consultant?
- How do influencer marketing agencies make money?
- What is a boutique marketing agency?
- Should I hire a marketing agency?
- Q: What is a marketing consultant?
- A:
A marketing consultant is a specialist in the marketing field who is hired when a company owner or manager wants to outsource marketing efforts. The marketing consultant collaborates with key personnel within the organization to develop marketing strategies and jump-start them into action. Some vital tasks provided by a marketing consultant include:
- Identifying an objective for marketing efforts
- Researching the market to identify customer needs and interests
- Identifying the strengths and weaknesses of competitors
- Developing a plan to reach customers and show how a product or service meets their needs
- Implementing the marketing plan to get the message out to targeted market segments
- Q: What is a marketing agency?
- A:
A marketing agency is an organization that's made up of marketing professionals who each have unique skills in the marketing field, such as performing research, developing strategy, and writing advertising copy to target a specific demographic.
The team of professionals working in a marketing agency may also have industry-specific skills, such as print media marketing, email marketing, social media marketing, and web design. Agency team members may also be videographers, campaign managers, or branding experts.
In addition to employing different types of professionals, a marketing agency may specialize in a specific kind of marketing. Examples include digital marketing agencies, full-service agencies that provide a one-stop service for businesses, and social media marketing agencies that connect influencers with companies.
- Q: How much is a marketing consultant?
- A:
Marketing consultants fall under the category of advertising, promotions, and marketing managers and, according to the Bureau of Labor Statistics or BLS, earn an average hourly rate of $64.34 per hour. Wages for consultants and agencies with special skills may command higher salaries, and some agencies may use a cost-plus pricing strategy based on the number of promotions developed plus a markup amount.
- Q: What training is needed for marketing?
- A:
A bachelor's degree is the typical level of education required for advertising, promotions, or marketing professional. Broad-based business educational programs are common for marketing professionals.
Topics typically studied for this field include marketing, communications, journalism, and sales. Visual arts, consumer behavior, business law, and finance are also subjects commonly covered in a marketing management degree program.
- Q: What is a digital marketing agency?
- A: A digital marketing agency specializes in providing marketing services that combine the latest digital technology with marketing techniques. Some offerings that separate digital marketing agencies from other types of marketing agencies include creating email marketing campaigns and helping clients establish an online brand. These agencies may also design and develop websites for clients while optimizing digital content to perform well in search engine queries.
- Q: What does a full-service marketing agency do?
- A:
A full-service marketing agency manages all aspects of marketing and advertising for an organization. However, some full-service agencies offer an a la carte menu of services, so business owners have the choice of which services to use. Outsourcing marketing functions to a full-service agency lets the business owner or manager focus on the core competencies that make the company special. Some specific services offered by full-service marketing agencies include:
- Strategic planning based on market analysis
- Choosing media forms to market products and develop the brand
- Content creation, including copywriting, videography, and graphic design
- Website and app development
- Analytics to track the performance of a marketing campaign
- Managing all aspects of advertising, both digital and in print
- A: Social media marketing agencies generate marketing messages to create an experience based on content and developing long-term relationships rather than published advertising that interrupts a potential customer's experience. These agencies may hire influencers to prepare content and share it on popular social media channels. They also create sharable content and interact with bloggers to get branded content shared online.
- Q: What is an email marketing consultant?
- A:
An email marketing consultant helps an organization get results, such as increased sales or a higher click-through rate, from an email marketing campaign. Services provided include researching and developing strategies for the campaign as well as building and managing the email contact list. The consultant prepares and curates written content to include in email messages and handles the technical aspects of sending out messages.
- Q: How do influencer marketing agencies make money?
- A: Influencer marketing agencies make money by providing a point of connection between businesses that want to hire influencers and influencers who are open to posting on their social media channels. These agencies usually charge a monthly fee for this service. However, on occasion, they may charge by the number of posts, the complexity of the campaign, or the desired amount of followers the company expects an influencer to have.
- Q: What is a boutique marketing agency?
- A: A boutique marketing agency is made up of a small group of marketing creatives who work together to create marketing campaigns for businesses. This type of smaller agency lets business owners work directly with the people creating their marketing content rather than being transferred from department to department, which may happen in larger agencies.
- Q: Should I hire a marketing agency?
- A:
Hiring a marketing agency can save time and money for small business owners. It puts a team of professional marketers at your service, and it's often cheaper than hiring a marketing professional to work in-house. Some benefits you may gain by hiring a marketing agency include:
- Time to focus on other aspects of the business rather than marketing efforts
- Marketing knowledge and experience a business owner may not have
- A more polished and professional look for the company
- A cohesive marketing strategy based on market research and insider information
- Increased revenue through previously untapped prospect sources
